Product designer specialising in UX, design systems and creative solutions. I design the foundations that make good products possible.
Turning complex products into user-friendly experiences and presenting them to an audience in a way that they will understand.
Who is the woman behind the frames and stories?
I was born up north, in the winter capital of Sweden, in 1991, to a family of writers, artists and developers. Did I choose UX design to honor my family and merge all of these skillsets into one? Who knows.
I've spent the past 10 years working for tech companies, designing and marketing SaaS products for video creation, live streaming, management and publishing.
I excel at absorbing technical and complex concepts and translating them into user experiences that make sense. The quality I have that stands out, however, has always been my extensive creative background (video editing, animation, illustration, graphic design, copywriting, marketing, UI, UX) and how it allows me to find creative solutions to everything I am asked to solve.

